Visual identity
An agreed identity direction, color palette, typography, and logo work where included.
Brand identity & design
Make your business feel like one business.
Bring your logo, website, social content, and everyday materials into a consistent visual direction that people can recognize.
Edwin leads creative direction and design. Brandon handles implementation when the identity carries into a website or digital product.
Is this a fit?
For a new business finding its look, or an existing business whose materials no longer feel connected.
What we can deliver
Digital materials
The specific social, web, or presentation assets your project needs.
Brand handoff
Approved exports and concise guidance for using the identity consistently.
These are examples. Your proposal lists the exact deliverables, review rounds, cost, and timing.
What’s outside the default scope
- Concept counts, export formats, and revision rounds are written into the scope.
- A new direction after approval, additional applications, and extra concepts require a change estimate.
- Trademark clearance, naming research, printing, and licensing purchases are not assumed to be included.
From the brief to your handoff
The process
We gather references and business context, develop the agreed concepts, refine one selected direction, and prepare the final asset set.
What you leave with
The approved files, agreed source formats, usage notes, and a record of fonts or other licensed elements.
A direct look at the team’s work
Edwin leads the creative side of Black Star and runs East Coast Chromes. Discuss the relevant work and deliverables with him before choosing a direction.
Meet the creative lead ↗A few useful answers
Do I need a completely new logo?
No. We can scope a refinement or a set of supporting materials if your existing identity already works.
How many revisions do I get?
Our proposed starting point is two consolidated rounds on the selected direction. Your signed proposal states the actual allowance.
Are editable files included?
We list source files and final exports explicitly so there is no ambiguity at handoff.